Government and non-profit public relations (Panel 3)

04.07.2008. at 17:19 Hinterlasse einen Kommentar

(This post is part of the series BledBlog, blogged live from BledCom 2008)

chaired by: Krishnamurthy Sriramesh. With: Fraser Likely, Chris Skinner, David McKie.

From this panel I will just blog the key messages as I am already a bit exhausted (due to the fact that I got up at 5 am this morning).

Introduction (Krishnamurthy Sriramesh): PR is not only corporate public relations, but a lot more – examples from the non-profit sector and politics are often neglected.

„Public Relations in Government: Governing Communication or Communicating Government?“ by Fraser Likely

Corporate PR or communications is more unified across the world as corporations work more or less the same. This is different for governments – as there are a lot of different forms of governments: from democtratic to dictatorial.

Unique features of PR in government:

  1. Stakeholder & publics compexity. For governments there are subjects, citizens, clients & customers. Individuals can be and are part of all of these groups at the same time (many hatted individual stakeholders). Publics are part of a „nervous system“. For governments the relationships between the publics are particularely important, too.
  2. Tacit to explicit knowledge: Governments are eager on writing down policies and procedures.
  3. Dominant coalitions: In governments there are a lot of dominant coalitions, which PR professionals must involve themselves with.

Social Marketing & Government PR: Government product marketing makes up 10%. In addition: Government Service Marketing as a PR campaign, no 4Ps – individuals are clients, not customers, no exchange relationship. And government social/policy marketing: public education behavioral-change program (no 4Ps / no exhange either).

===

Chris Skinner on „The changing role of the public relations practitioner in the NPO sector

Success of PR in the NPO has different 4Ps than marketing:

  1. Perception: vision, mission and value statements must be communicated.
  2. Personalities: personalities and their networks that are running organizations are crucial.
  3. Politics: monitoring and responding to political changes is vital
  4. Priorities: most important tasks must be identified, that is very important due to limited resources.

In NPO PR people learn more than in any other sectors – because success strongly depends on PR.

===

David McKie with is presentation on „De-colonising PR: Corporate copycats and not-for-profit innovators“

The NPO sector is way bigger than corporate – so PR for NPO is what people need to learn.

(this speech is hard to blog … as it is fast and there are many messages between the lines, so I am trying to follow instead of blogging)

Discussion: (I’m not gonna blog that either, except if there’s something extremely revealing for myself.)

Bled

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The Marketing PR Revolution: Progression, Regression or Digression? (Panel 2) Public Relations Metrics: Reasearch and Analysis (Book Presentation)

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