Public Relations Metrics: Reasearch and Analysis (Book Presentation)

05.07.2008. at 10:06 Hinterlasse einen Kommentar

(This post is part of the series BledBlog, blogged live from BledCom 2008)

I am a little late and missed the introduction … however, I had thought of buying this book many times and am very interested in it.

Betteke van Ruler started presenting the book. She states that this book goes into depht, especially in regards of methodology. The book would not have been there without BledCom – some of the topics were presented on BledCom 2005 and many others were drawn from discussions at the BledCom 2005.

(One of the authors summarized her chapter, I missed her name.) James Grunig now comments on the book – saying that conceptualization must always come before research (measurement, evaluation). Now, Larissa Grunig: Qualitative research needs methodology to research some of the imortant PR problems and for questions that don’t stay on the surface. Dejan Verčič: There is a Public Relations reasearch grid that gives an overview. The book also includes a chapter on network analysis.
James Grunig

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Entry filed under: bledblog.

Government and non-profit public relations (Panel 3) Competitive paper session 1

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